The complete capability map

The command center: gross volume, net revenue, MRR, active customers, and conversion rate recomputed live against any date range or channel filter. Live-visitor counts, device splits, top countries, and a recent-transactions strip keep context one glance away.

Practical use case

The Monday-morning check before the leadership stand-up.

Customer benefit

One consistent picture replaces four tools and a spreadsheet.

Every order behind the chart: gross, processing fees, refunds, tax, and net on a single row. Search by customer, city, product, or amount; sort on every column; filter by channel, segment, device, and minimum net value; paginate through up to 1,280 rows.

Practical use case

Finance asks about a refund spike — you isolate the rows in seconds.

Customer benefit

Drill-down that answers 'which orders?' without exporting anything.

Revenue, orders, share, and estimated conversion rate per channel — online store, paid, partnerships, affiliates, resellers — plus country-level revenue ranking and segment splits in the same view.

Practical use case

Deciding where next quarter's acquisition budget actually goes.

Customer benefit

Budget mix driven by attributable revenue, not channel vanity metrics.

A 163-account sample CRM: enterprise to startup segments, Trial → Active → Power user → At risk → Churned lifecycle badges, ARR and seat counts, customer-since dates. Add your own records — they persist in this browser and count into every KPI until you reset them.

Practical use case

Spotting at-risk accounts before renewal emails go out.

Customer benefit

CRUD-grade editing right inside the analytics view.

Five stages — sessions, product views, trials started, trial engaged, subscribed — with step-to-step continuation rates and overall end-to-end conversion, per device cohort (desktop / mobile / tablet) with a rate table.

Practical use case

Arguing for checkout polish with numbers instead of vibes.

Customer benefit

The exact stage where prospects leak becomes obvious.

A monthly cohort survival heat map (with honest 'not yet observed' future cells), net revenue retention trend, churn counts per window, and the newest cohort's survival curve. Starter includes the headline metrics; the full heat map SQL-style view ships with paid tiers.

Practical use case

Showing the board that month-3 survival is trending up.

Customer benefit

Retention stops being a mystery number.

An 8-month projection compounding the trailing 90-day net revenue trend at 3% monthly, with Best (+17%) and Conservative (−15%) envelopes. Switch scenarios, read month-8 positions, export the full model to CSV. Business adds segment-level fiscal forecasts.

Practical use case

Quarterly planning and board decks.

Customer benefit

Planning documents the CFO can interrogate.

Any filtered module view — range, segment, channel — saved under a name from the top bar. Open restores the exact filters via URL; delete removes it after confirmation. Starter keeps 10; Growth and Business keep unlimited.

Practical use case

Your recurring 'weekly commercial review' bookmark.

Customer benefit

Recurring questions become one-click answers.

Transaction ledger exports as usable CSV with headers and 2-decimal amounts. Growth adds tidy PDF report sessions; Business adds API export and warehouse sync for pipelines. Downloads generate real files from the dataset in your browser.

Practical use case

Handing finance exactly the rows they asked for.

Customer benefit

No more screenshot-and-copy-paste.

Define alert rules — MRR above $45,000, conversions below a floor — evaluated against your dataset each session; crossings become notifications in the workspace bell and as toasts. Growth adds scheduled email digests (daily/weekly/monthly) rendered from these same computations.

Practical use case

Knowing the moment MRR crosses the milestone — good or bad.

Customer benefit

Metrics tap you on the shoulder; you stop polling.

Connect data sources — payments, storefront, CRM, warehouses (Business), support, ads, email. Connect/disconnect flows include realistic latency, toasts, and plan gating: warehouse sync requires Business and explains why.

Practical use case

Seeing exactly how data would flow into MetricFlow.

Customer benefit

Honest plan boundaries, no fake integrations.

Rename the workspace, choose one of six tracking plans (gated by tier), manage alert rules, toggle live-mode metric drift or compact tables, and reset the workspace with a single confirmation dialog.

Practical use case

Making the workspace yours before the walkthrough.

Customer benefit

A workspace that behaves like production software.